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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

CES 2024: GroupM, Amazon Help Clients Make Rain With Amazon Marketing Cloud

Amazon GroupM Amazon Ads
Amazon logo on a smartphone.

Amazon Ads is working with GroupM Nexus, the media agency’s performance marketing unit, to launch the Amazon Marketing Cloud Maturity Framework.

The framework is designed to help clients work more productively with the Amazon Marketing Cloud.

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