There was a time when children’s cereal came with a variety of freebies, from fun toys to tat that was dumped in the bin within minutes.
Getting a free item in a cereal box was a common occurrence right up until the 2010s. The MEN has looked back at some of the most iconic cereal toys and tat from across the decades that came in boxes of Cornflakes, Coco Pops, Ricicles, Frosties and more.
Most Manchester families will remember many of the below, whether you were a child who excitedly ripped open the box to see what was inside, or a parent who rolled their eyes at another cheap plastic toy to add to the draw full of clutter. The list includes images from Cereal Offers, a website all about cereal toys and promotions, which is ran by Nick who also owns the YouTube channel cerealmad.