When Glenn Fogel, CEO and president of Booking Holdings, thinks about the use of artificial intelligence to improve travel bookings, he sees a tool that can help achieve his vision of a “connected trip.”
What would a connected trip look like? It is a futuristic spin on how travel was booked in the past. Just a few decades ago, travelers relied on human travel agents to book their travel. These agents knew a bit about them, their travel preferences, and what they could afford, to guide their bookings. Since the advent of the internet and self booking, many travelers are planning trips on their own, a process that can become frustrating.
