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International Business Times UK

Business

Vinay Patel

CEO Who Tanked Company's Stock By 20% Reveals 5-Point $700m Plan To Save Cracker Barrel

Cracker Barrel Julie Felss Masino

Facing declining customers, Cracker Barrel revamps menu, refreshes stores, and launches loyalty program to attract younger crowd. (Credit: Wikimedia Commons)

Cracker Barrel's CEO faces an uphill battle to revive the restaurant chain after a blunt admission sent stock prices plummeting 20 per cent.

Cracker Barrel's CEO, Julie Felss Masino, recently delivered a blunt assessment to investors, acknowledging the company's need for improvement. During a recent investor call, her statement caused the American dining institution's shares to plunge. However, Masino is taking steps to revitalise the brand and recapture its former glory.

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