
Most people use Ring, the Amazon-owned home security company, to keep an eye on their packages, kids, or the areas wherein they reside. My affinity for the monitoring devices stems from watching TikTok videos of the most miniature and innocuous of pets terrorizing delivery people.
Regardless of one’s drive to invest in a Ring device, Liz Hamren, CEO of Ring, Blink, Amazon Key, and Amazon Sidewalk, says the roughly 11-year-old company has a new mission: keeping people close to what's important. Hamren, who took over the doorbell company in March 2023 as the successor to Ring founder Jamie Siminoff, says the company’s new North Star is an evolution from its previous mission of keeping and making neighborhoods safe.