It's a whole new era in the world of college sports, and as the tides continue to shift, athletic departments have begun to hire general managers. It's an unexpected ripple effect of the NIL age, but the value is obvious. Recruiting and keeping talent has never been harder; GMs can zero in on talent retention and acquisition in a way ADs and head coaches can't due to their additional responsibilities.
The basketball world has already seen Adrian Wojnarowski step down from his insider job to take such a role with St. Bonaventure. This week, Steph Curry made headlines by agreeing to become Davidson's assistant GM. On Tuesday, the NBA was shook up yet again as news broke that the Boston Celtics were losing their director of scouting to such a role.
