Chelsea splashed out £280million in the last transfer window. One club. That’s more money than Celtic and Rangers will put out on new players over the next 20 years. Combined.
But everything is relative. Cost of living crisis? What cost of living crisis? The less well-off clubs are bracing themselves for the electricity bills that will soon be dropping through their letter boxes as energy costs soar. And preparing a case for daytime kick-offs to be introduced this winter so that floodlights become temporarily redundant on the basis they’re too expensive to switch on.
But, so far as Celtic and Rangers are concerned, money – the spending of it or earning of it – is no object when the Champions League group stage begins this week. Rangers can charge eye-watering prices for their home ties in the competition because they know supporters will raise no objection in the form of a boycott.