There’s a certain amount of auto-induced eye-rolling whenever a musician, actor or miscellaneous celebrity gets involved in the worlds of food and drink. “What on earth do they know about it?!” we bemoan, only mildly envious that, seemingly at the drop of a hat, they’re able to make a few million from a vineyard in the south of France.
Or indeed a whisky — or whiskey — distillery. It seems after Pitt, Minogue and Malone offered us a glut of rosé, whisky has become the next drink du jour to tap into.
