Celebrities have long held the power to elevate a product to cult status simply by wearing it, using it, or talking about it on their social media.
And it is no different when it comes to baby and parenting products.
Many famous faces have unintentionally taken a pram, baby carrier or clothing brand from rising star to Hollywood royalty of the baby world… just by being papped with it.
So what celebrity-loved baby products do you need to know about? Here’s a list.
Artipoppe
Sienna Miller’s newborn daughter became an instant fashionista when she - and her famous mother of course - were spotted in a limited edition, eye-watering £3,300 Artipoppe carrier.
The brand is beloved by a number of A-listers, including models Gigi Hadid, Emily Ratajkowski and Rosie Huntington-Whiteley, reality star and beauty mogul Kylie Jenner, plus actors Clare Danes and Michelle Williams.
Celebrity dads including singer John Legend, and actors Joshua Peck and Jesse Tyler have also been seen out and about in theirs.
Princess Eugenie and husband Jack Brooksbank also own an Artipoppe.
Miller’s special £3,300 carrier is among the most expensive the brand sells - with most costing around the £300-400 mark. In terms of picking up a celebrity must have - it should be top of your list.
Stokke
Celebrities including reality star Kim Kardashian, actor Jessica Alba, footballer Cristiano Ronaldo and the UK’s favourite PE teacher Joe Wicks are among those who have an iconic Tripp Trapp high chair by Norwegian brand Stokke.
It is particularly loved because of its longevity - as it is suitable from birth through to adulthood.
The brand also makes the Sleepi bed - famous for its oval shape that extends as a child grows that was reportedly bought by none other than Angelina Jolie and Brad Pitt for their children, and now the travel crib the Snoozi which was only introduced to the market a few weeks ago and has already been spotted on the social media of Victoria Secret model, Josephine Skriver.
In 2021, Stokke acquired another cult brand - Babyzen - the creator of arguably the most famous pram on the market… the YOYO. A celebrity in its own right, this travel pram is loved by actors Eddie Redmayne, Keira Knightley and Blake Lively - a mother of four so she knows a good product when she sees it.
The brand has just launched its latest edition of the celebrity must-have - called the YOYO3. Updates include a new ventilation window, an extended canopy, a redesigned seat pad with new cushion, increased back rest height and new buckle, and a reinforced storage basket that can now hold up to 10kg. It also has new shock absorbers on its wheels to improve the ride.
Doona
Doona’s most famous product is a car seat that turns into a pram at the touch of a button? Sounds very useful - and very Transformer. Footballer Wayne Rooney and his wife Coleen, rock star Ronnie Wood, tennis player Novak Djokovic and reality star Khloe Kardashian are among the stars who have been spotted with one of these innovative and useful products.
Doona has just released its latest product, the Doona X, which is the first car seat turned pram that lies fully flat. There have also been several safety updates, meaning your little one will be even better protected while using.
Little Green Sheep
Little Green Sheep make mattresses, bedding and Moses baskets, evidently fit for the royals. Princess Eugenie is perhaps the biggest name to have been spotted with a Moses basket by all-natural brand Little Green Sheep, with her two sons giving their royal approval to basket.
McFly star Harry Judd and presenter Vogue Williams are also fans.
Joolz
Joolz is another cult pram brand, but it is their Aer+ that is a particular hit with the celebs. Vogue Williams and her husband Spencer Matthews are also fans of this excellent travel pram from Dutch brand Joolz, that is unique in that it is lie flat (great for naps on the move!) and you can take it on board of most airlines.
Chef Melissa Hemsley and reality star Georgia Kousoulou have also been spotted with one.
Babybjorn
Another iconic baby brand that is loved by celebrities is BabyBjorn. As well as its famous baby carrier - worn by names such as Sarah Jessica Parker, Heidi Klum and Kate Blanchet, it is known for its baby bouncer and super lightweight travel cot - both of which are regularly featured on the social media feeds of the rich and famous.
Snuz
Made in Chelseas’s Ollie Locke - who became a father of twins via surrogate in 2023 - and presenter Stacey Solomon, who has five children, are fans of this brand of bed-side cots, cot-beds and other nursery furniture made by Snuz.
Earlier this month, the brand launched its new crib - the SnüzPod Studio. The next-to-bed style crib is lightweight, stylish and designed to be moved easily throughout the home so baby can nap in the living room and then be moved to the bedroom for overnight with ease, also cutting down on the amount of stuff cluttering up the home.
Baby Jogger
Established in 1984 by a keen runner, hence the name, Baby Jogger produces a range of simple, stylish and sleek prams that have been used by none other than Blake Lively and Ryan Reynolds, who share four children. One of its most iconic is the City Tour 2 double stroller - a deceptively compact and easy to use model that sails straight through standard sized doors despite being a double seater. It is great for large - famous or non - families just wanting to get about town.
aden + anais
Another brand with royal approval - with Prince George wrapped in one of their swaddles when he left St Mary’s hospital as a newborn - is aden + anais. The brand, which is known for its blankets, swaddles and muslins, has also been used by Beyonce and Charlize Theron.
Bravado
Creators of maternity and post-partum underwear Bravado has clocked up a strong celebrity following in recent years, with actors Rachel Bilson and Kristen Bell, plus singers Christina Aguilera and Gwen Stefani among the stars who are known fans of their bras.
Seraphine
Selling a range of up-market maternity wear, baby clothing and products is Seraphine - which has recently launched its own baby carrier.
The brand is regularly worn by celebrities - including Strictly star Janette Manrara during her 2023 pregnancy, plus West End star Samantha Barks.
Rachel Riley
This baby clothing brand is loved by a whole host of names, and is another loved by royalty.
Prince George, Prince Louis and Princess Charlotte have all been pictured in items by the upmarket brand, as have the children of presenters Charlotte Hawkins, Ashley James and Jess Wright.
Kit&Kin
Founded by Emma Bunton - yes, the Spice Girl - Kit & Kin is a brand of eco-friendly nappies and wipes that has expanded over the years into sensitive skincare and also cleaning products.
She is one of a number of celebrities who have tipped their toes into the lucrative baby market - which was worth as much as £26million in the UK in 2020.
My Little Coco
While on the topic of pop stars who have launched baby brands, former Saturday and television broadcaster Rochelle Humes is the brains behind My Little Coco - a range of gentle and totally delicious-smelling baby products. Their range of shampoos and conditioners are particularly good for curly-haired kids.
Tonie Box
Described as a musical storybox, a Toniebox is a great buy for kids of about 3 years old (and beyond) to encourage their love of stories away from a screen.
Owners buy figures - such as Simba from the Lion King, Peppa Pig or Ariel from A Little Mermaid - which, when placed on top of the box plays sections from the book.
Many also include songs or are in fact purely musical, which is great for younger children.
The brand has a huge celebrity following, with mum blogger Giovanna Fletcher, former Made in Chelsea stars Millie Mackintosh, Ollie Locke and Binky Felstead plus JLS star Aston Merrygold all fans.
Lately, the brand has launched two new Clever Pocket Tonies - made specifically to help grow the minds, and curiosity, of young listeners. Countdown presenter Rachel Riley is behind the new Rachel Riley’s Maths Magic Tonie which features puzzles, music and games to help teach kids about maths. It is aimed at slightly older kids - with Key Stage 1 learning covered.
Mori
This brand of baby and toddler clothing is 100% organic and made from cotton and bamboo. They are particularly known for their sleepsuits and sleeping bags, which have acquired a strong celebrity following - with Kim Kardashian, influencers Zoe Sugg and Molly-Mae Hague, and comedian Katherine Ryan all fans.
Finnsøn
The range of simple but stylish nappy bags - that can very easily pass as normal backpacks and holdall bags - has been a real hit with the celebrities - with Daisy Lowe and Pixie Lott among the new mums snapping up a bag by the Scandi-inspired, fully unisex brand.
