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Wales Online
Wales Online
National
Josie Clarke, PA Consumer Affairs Correspondent & Matt Gibson

Celebrations Christmas advert sees heart-warming return for 'Lonely Bounty'

Mars Wrigley is making a contribution to the Christmas ad season with an update on its “Lonely Bounty" parody of festive retail tearjerkers.

The campaign is a sequel to last year’s ad in which the much-maligned Bounty found love with fellow outsider the Brussels sprout and follows a recent announcement that the chocolate is being removed from Celebrations tubs in a trial due to its unpopularity among consumers.

This year’s ad opens with Mr Bounty being confronted by Twitter trolls before he makes the decision to leave the Celebrations house for a life of solitude. In true Christmas ad fashion, the story takes a heart-warming turn when Bounty is taken in by a kindly woman who reminds him that he is still cared for, before he returns to the Celebrations home with the tagline: “You don’t know what you’ve got till it’s gone.”

EMBARGOED TO 0001 WEDNESDAY NOVEMBER 9 EDITORIAL USE ONLY Behind the scenes pictures from a new Christmas advertising campaign featuring the 'Mr Bounty' character meeting a new friend after he leaves the tub, as Mars Wrigley announces that they will trial a Bounty-less Celebrations tub this festive season. Issue date: Wednesday November 9, 2022. PA Photo. A study conducted by the confectioners found that over-half of the nation would miss Bounty if it was permanently removed from the tub, and almost one-fifth would feel joy if they opened a Celebrations tub to find exclusively Bounty's inside. The ad is calling on the public to show their support, or lack thereof by using #BringBackBounty on social media. Photo credit should read: Matt Alexander/PA Wire (Matt Alexander/PA Wire)

Mars Wrigley said the ad takes “direct aim” at the John Lewis Christmas ads – complete with unexpected friendship and heartfelt montage to the lilting soundtrack. Spokeswoman Emily Owen said: “Bounty has always been a divisive presence in the Celebrations tub but, no matter which side of the debate you stand, our film teaches an important lesson – you don’t know what you’ve got until it’s gone.”

For more stories from where you live, visit InYourArea.

Find recommendations for eating out, attractions and events near you here on our sister website 2Chill

Find recommendations for dog owners and more doggy stories on our sister site Teamdogs

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