After re-introducing their fans to the popular wine and gold color scheme earlier this summer, the Cavaliers have unveiled a trio of new uniforms in honor of their refreshed brand identity.
Cleveland announced in a press release Monday that the franchise will don new Association (white), Icon (wine) and Statement (black) core uniforms beginning with the upcoming 2022–23 season. Designed by Cavaliers creative director and famed contemporary artist Daniel Arsham in conjunction with Nike, the minimalist look is meant to “reflect today’s Cavs, a young and talented team defining a new era for the franchise,” per the release.
Monday’s news marks the first major rebrand the club has invoked since 2010, according to the Akron Beacon Journal.
