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MusicRadar
Entertainment
Ben Rogerson

Casio says that Elton John’s Glastonbury performance helped to inspire a 133% rise in sales of its keyboards and pianos in the UK

Elton John Glastonbury

Immediately hailed as one of the greatest headline sets that the festival has ever seen, Elton John’s Glastonbury performance delighted audiences both at Worthy Farm and in living rooms across the UK. In fact, so inspired were fans by his appearance that Casio Music UK is reporting a Rocket Man-fuelled uptick in sales of its pianos and keyboards in the following days.

In the week after the festival (June 26 to July 3) Casio says that sales of its digital pianos and keyboards more than doubled in comparison to the same period last year - they were up a whopping 133%. Traffic to its website was up by 70%, and Google searches for ‘pianos/keyboards for beginners’ increased by 20%.

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