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Jon Lafayette

Carole Robinson Joins Nielsen as Chief Communications Officer

Nielsen BuzzFeed Viacom Karthik Rao

Carole Robinson.

Former Viacom and Buzzfeed executive Carole Robinson was named chief communications officer for Nielsen, which is battling to maintain its dominance in the television measurement business.

Robinson will report to Nielsen CEO Karthik Rao. Connie Kim, who had been senior VP, head of communications for Nielsen, left the company in October.

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