When Real Madrid’s fifth signing of the summer turned out to be Levante’s Carlos Espí, it came totally out of the blue for many.
A window filled with high-profile moves and the promise of a record-breaking deal for winger Yan Diomande meant the signing of a little-known La Liga striker caught many off guard, but it didn’t take long for an army of supporters to lift his Instagram following from 24,000 to around half a million in a matter of days.