On the pitch, Carlisle United are sitting pretty in the League Two football table and heading for possible promotion. Now the club's thirsty supporters have surged up an altogether different league - after 'smashing' a now-famous drinking challenge at a Rochdale pub.
Fans packed out the Cask and Feather on Drake Street in Rochdale town centre ahead of Saturday's game at Spotland against the Dale.
As revealed in the Manchester Evening News, the pub has become popular with football supporters after starting a leaderboard of how many Jägerbombs fans of each away team have sunk.