Carhartt is easing into digital fashion with its own virtual workwear collection. The brand’s iconic workwear is coming to Bitmoji and Snapchat this week for users to dress up their avatars. Items include Carhartt jackets, double-knee pants, and T-shirts — which some may consider streetwear and others work essentials.
“From the job site to the great outdoors, Carhartt is worn with pride by those who feel inspired by the brand values and styles,” Janet Ries, vice president of marketing at Carhartt, said in a press release. “We are inspired daily by these people and are excited that the Bitmoji community requested Carhartt become part of their digital wardrobe experience.”
