I don't know if the role motorcycling plays in keeping many riders' mental health in check is taken seriously enough. After 10 years of therapy and silent meditation retreats, riding motorcycles has helped my mental health arguably more than anything, and a recent survey indicates that I'm probably not alone in this.
A global survey showed that 56% of Cardo users found improving their mental well-being to be a core benefit of riding. Further solidifying that, for many of us, riding is more than a hobby and even more than a passion—It's a crucial part of our self-care. With this in mind, Cardo recently launched the 'Your Ride. Your Recharge.' campaign.
The idea behind the campaign is to encourage riders to prioritize taking care of their mental and emotional health. Cardo is donating $10,000 and 10 PackTalk Edge devices to the Motorcycle Relief Project (MRP) to support the riders who need it most.
“We all know how important it is to keep our Cardo devices charged to maximize battery life, but many of us forget to do the same for ourselves,” said Dan Emodi, Cardo’s Chief Marketing Officer. “With this campaign, we hope to inspire riders to take a moment to check their own ‘happiness battery,’ find a boost through rides and conversations, and reach out for support if needed.”
