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The Times of India
The Times of India
World
TOI World Desk

Canva's billionaire founders donated $150 million directly to the poorest of this East African country, marking the largest unconditional cash program ever to a low-income country

Canva Melanie Perkins Cliff Obrecht GiveDirectly Malawi

Canva billionaires and couple Melanie Perkins and Cliff Obrecht have made a move challenging conventional aid by putting cash directly into the hands of an East African country's poorest households. The cofounders of the Australian design software maker are investing a whopping $150 million into a cash transfer program in Malawi. Since launching the initiative in 2021 through the Canva Foundation and nonprofit GiveDirectly, the couple has expanded what began as a $10 million pilot into the largest unconditional cash transfer program ever attempted in a low-income country.

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