Brut., Cannes’ new official media partner, is bringing the world’s largest film festival to the metaverse.
The French festival’s famous backdrop will be recreated digitally in Epic Games’ hit videogame Fortnite. It lets gamers experience the Cannes Film Festival through the eyes of three different characters: a journalist who conducts interviews; an actor who auditions for a major director, participates in a photo call, and walks the red carpet; and a director who has to find the pages for a misplaced script, send them to a producer, and walk the red carpet.
