Bombardier Recreational Products, or BRP, is the Canadian powersports company behind Can-Am, as well as a bunch of other brands such as Rotax and Lynx. The company has some lofty goals when it comes to the electrification of its vehicles. In particular, BRP hopes that 50-percent of its sales will come from electric vehicles by 2035.
To do this, BRP has acquired EV research and development company Great Wall Motor Austria (GWMA). The Chinese automotive manufacturer Great Wall sold the Austria-based GMWA to BRP for an undisclosed amount last July 7, 2022. According to an article published by Auto Finance News, following the acquisition, BRP looks to develop and manufacture all electric vehicle components in-house. Great Wall Motor Austra specializes in electric motors and inverters, and will continue to function as its own company under the BRP company. The newly acquired business will be managed by BRP-Rotax, BRP’s internal combustion engine subsidiary.
