It's a little weird if you think about it. When it comes to sports lovers, the Super Bowl only really matters to North Americans. But when it comes to the mid-game advertising, it suddenly becomes a global event.
Each February, creative departments around the world pour their best ideas into ad slots that cost millions of dollars, and the world sits up and pay attention. The best Super Bowl ads are increasingly reviewed, ranked and dissected as if they were movies. It's basically become the Olympics of advertising.
