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The Guardian - UK
The Guardian - UK
Lifestyle
Morwenna Ferrier

Can Stan Smith trainers survive the attentions of Matt Hancock?

Matt Hancock (second right), in Stan Smiths, with (l-r) Jill Scott, Chris Moyles, Babatunde Aleshe, and Scarlette Douglas in I'm a Celebrity... Get Me Out of Here!
Matt Hancock (second right), in Stan Smiths, with (l-r) Jill Scott, Chris Moyles, Babatunde Aleshe, and Scarlette Douglas in I'm a Celebrity... Get Me Out of Here! Photograph: James Gourley/ITV/Rex/Shutterstock

In 2022, the swiftest way to kill a trend is to see it championed by a Tory, a royal or Balenciaga.

This week, Adidas’s Stan Smith shoes managed to complete this triptych after they were worn by the former health secretary Matt Hancock and the royal-by-marriage Mike Tindall as they left the I’m A Celebrity jungle as losers. In November, the disgraced fashion label, Balenciaga, released its own battered pair of the tennis shoe for almost £700.

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