In 2022, the swiftest way to kill a trend is to see it championed by a Tory, a royal or Balenciaga.
This week, Adidas’s Stan Smith shoes managed to complete this triptych after they were worn by the former health secretary Matt Hancock and the royal-by-marriage Mike Tindall as they left the I’m A Celebrity jungle as losers. In November, the disgraced fashion label, Balenciaga, released its own battered pair of the tennis shoe for almost £700.