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The Guardian - US
The Guardian - US
World
Margaret Sullivan

Can NBC News recover from its damaging decision to hire Ronna McDaniel?

Ronna McDaniel NBC NBC News Kristen Welker RNC Chuck Todd Donald Trump MeetPress Vladimir Putin Republican
Woman wearing pink speaks into a microphone
‘Social media memes rose to the moment: Ronna McDaniel as politics commentator? Why not bring Vladimir Putin as a Ukraine war commentator?’ Photograph: Rebecca Blackwell/AP

As boneheaded corporate decisions go, the one by NBC News to bring on Ronna McDaniel as a paid contributor is right up there.

Whatever twisted purpose hiring the former Republican National Committee (RNC) chairperson was meant to accomplish has been lost. That may have been gaining access to Republican bigwigs, sending a cynical message of ideological diversity or boosting ratings.

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