Get all your news in one place.
100's of premium titles.
One app.
Start reading
Newslaundry
Newslaundry
Comment
Anand Vardhan

Can longevity be a political message? Decoding the politics of the PM@4399 celebrations

The BJP-led NDA’s celebration of Narendra Modi completing 12 uninterrupted years may prompt a question: what exactly is a governing party asking voters to think about when it asks them to see how long it has been in power?

The question deserves attention because democratic elections and political anniversaries are fundamentally different things. Elections are prospective in nature, asking voters to exercise their choice of political players vying to navigate the unseen future of public life. But anniversaries of stints in power invite reflection on the passage of time. They encourage citizens to look back rather than forward. When a governing party places a milestone at the centre of its public messaging, it is doing something slightly different from what governing parties usually do. It is asking voters to think not only about where the country is going, but also about how long the present political arrangement has endured.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.