The last few years, the powersports industry has been on an absolute high. Pandemic spending on things that'd get you out into nature and out of the house was at an all-time high, which meant every business was making money hand-over-foot. It led to a striking boom, one a lot of people thought would keep going.
But as restrictions lifted, and spending decreased as interest rates climbed, it was clear that fun-spending was coming to an end. Or, at the very least, leveling out. Yet, many companies didn't see that future and just kept chugging along, hoping the good days would never end. One of the biggest names amongst those believers is BRP, the parent company of Ski-Doo, Sea-Doo, and Can-Am.
