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International Business Times
International Business Times
Terry Massey

Campbell's Is Dropping The 'Soup' In Favor Of Snack Options

Campbell The Campbell Company

Campbell's -- it's not just soup anymore. In fact, the company that has been serving up spoonfuls of liquid goodness for more than 150 years is now taking the "soup" from its name.

The Campbell Company unveiled its new name and logo Tuesday, reflecting a switch from its soup-driven brand to reflect the wide selection of foods under its umbrella, including Rao's pasta sauce and Goldfish snack crackers.

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