In October 2021, two of YouTube’s most prominent content creators set an uncommonly specific target to be achieved in a digital fundraising campaign: collect 30 million pounds of waste products from the Earth’s oceans, rivers and beaches, one pound for every dollar collected. Nearly three years after its launch, the fundraising phase of their campaign, known as #TeamSeas, concluded when Ocean Conservancy announced in July 2024 that the initiative had removed 34,080,191 pounds of trash from waters in 73 countries around the world.
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