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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Cameron Diaz and Avaline cofounder Katherine Power target the 'xennial'

(Credit: Courtesy of Versed)

Good morning, Broadsheet readers! Vice President Kamala Harris goes on Call Her Daddy, a set of worrying trends converge on women in tech, and the 'xennial' customer is key to one founder's repeat success. Have a mindful Monday.

- Next gen. Between Gen X and millennials, there's a micro-generation called "xennials." Born between the late 1970s and early 1980s, the members of this generation bridge the gap between their Gen Z kids and their parents—and they've been crucial to the success of a portfolio of brands founded by serial entrepreneur Katherine Power.

Power founded the fashion blog Who What Wear in 2006 before turning her attention outside media; today, she's behind the skincare brand Versed, the social media-favorite beauty brand Merit, and the wine brand Avaline, which she cofounded with actor Cameron Diaz. Merit has raised $20 million led by L Catterton's growth fund; Power is also a partner at the venture firm Greycroft.

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