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Fashion Times
Fashion Times
Lifestyle
Eliza Grant

Calvin Klein Taps Sadie Sink for Second Chapter of Fall "Feel the Fit" Campaign

Calvin Klein has released the second installment of its Fall 2026 "Feel the Fit" denim campaign, this time built around Sadie Sink. The multi-chapter series, produced by PVH Corp., launched last week with Grammy-nominated singer Tate McRae and continues with Sink, who was photographed and directed by Aidan Zamiri for the new chapter.

Where McRae's opening installment leaned on movement, using choreography by Sergio Reis and a soundtrack built around Deee-Lite's "Groove Is in the Heart" to translate dance training into the campaign's visual language, Sink's chapter takes a different approach. The campaign follows her through a series of everyday scenes, with the concept centered on the shift in confidence that comes from a well-fitting pair of jeans rather than on choreographed movement. Sink appears in tight close-ups and direct-to-camera shots, styled in Calvin Klein's Fall 2026 denim lineup, which includes the Iconic 90s Straight Jean, the Low Rise Baggy Jean and the High Rise Loose Jean.

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