Calvin Klein has released the second installment of its Fall 2026 "Feel the Fit" denim campaign, this time built around Sadie Sink. The multi-chapter series, produced by PVH Corp., launched last week with Grammy-nominated singer Tate McRae and continues with Sink, who was photographed and directed by Aidan Zamiri for the new chapter.
Where McRae's opening installment leaned on movement, using choreography by Sergio Reis and a soundtrack built around Deee-Lite's "Groove Is in the Heart" to translate dance training into the campaign's visual language, Sink's chapter takes a different approach. The campaign follows her through a series of everyday scenes, with the concept centered on the shift in confidence that comes from a well-fitting pair of jeans rather than on choreographed movement. Sink appears in tight close-ups and direct-to-camera shots, styled in Calvin Klein's Fall 2026 denim lineup, which includes the Iconic 90s Straight Jean, the Low Rise Baggy Jean and the High Rise Loose Jean.
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"Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural," Sink said of the collaboration. "I love the idea behind 'Feel the Fit.' The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me."
The casting places Sink, who rose to prominence playing Max Mayfield in "Stranger Things" and later appeared in "The Whale," within a campaign built specifically around individual attitude rather than a single visual gimmick. She was nominated for a Tony Award for her role as Shelby Holcomb in "John Proctor Is the Villain" and recently joined the Marvel Cinematic Universe as Jean Grey in "Spider-Man: Brand New Day," alongside Tom Holland and Zendaya. That combination of stage credibility and blockbuster visibility gives the campaign a different audience reach than McRae's music-industry-driven opening chapter.
Calvin Klein has structured "Feel the Fit" as a three-part rollout, with a third and final chapter still to come. The two chapters released so far reflect a clear strategy of pairing each installment's creative treatment to its star's own public identity, using McRae's dance background and Sink's screen presence as the driving concepts rather than defaulting to a single unified campaign aesthetic across all three names.
The campaign arrives as part of Calvin Klein's broader Fall 2026 apparel push, with the brand reporting approximately $9 billion in global retail sales across its underwear, denim, apparel, accessories, home and fragrance lines in 2025.
