Mars have released a series of zen style baking videos designed to help Brits relax this Easter weekend. The ‘Maltesers Meditations’ series narrated by Angela Rippon aims to soothe away the aches, nuisances and strains, that many of us feel, via cake and chocolate.
The initiative was created following research that Brits are craving the Easter break to get some much-needed rest and relaxation. Maltesers Bunny surveyed 2000 British adults and found a third of us (32%) are more excited about Easter than Christmas.
According to the study, two in ten Brits (20%) think Easter can often be the most stressful holiday, and 33% say they are more stressed out than normal this year. As the first major holiday since restrictions lifted, 44% of those surveyed said there was added pressure around Easter this year when it comes to hosting family and friends, with over half (53%) stating this Easter will be busier than ever.
The study found that the nation’s passion for baking provides some much needed ‘me time’ during the holidays so Maltesers Bunny has launched a guided meditation series to help destress the nation and help Brits stay happy bunnies this Easter.
‘Maltesers Meditations’ features six bite-sized baking videos choc-full of Easter baking inspiration including:
1. Chocolate Waves – let silky smooth, velvety waves wash over you as you melt into a relaxed state
2. Sifting Sugar – imagine your stresses sifting through a sieve, reducing to tiny pieces, dusting over the cupcake of life
3. Relaxing Rising Cakes – let your breath and muscles rise in time with the cakes and feel the warmth of positivity
4. Piping Dreams – squeeze every ounce of negativity out
5. Whisking Your Worries Away – feel the whisk send you into a hypnotic trance, letting the soft cream flow around your mind
6. Gratifying Grating - watch the grater slowly massage the chocolate up and down sending shards of delicious chocolate into the air
Angela Rippon said: “I invite you to sit back, relax, and enjoy the ultra-soothing sound of my voice as I take you on a chocolatey sensory journey through calming, hypnotic baking videos with Maltesers Meditations. Breathe in, breathe out, as I guide you through a stress-free, and utterly delicious series of mouth-watering mediative videos. Tune into the power of whisking, piping and stirring, and start feeling like a happy bunny today.”
Sophia Padt, Mars Wrigley’s Chief Easter Officer said: “This Easter, we are inviting people to dive into the sumptuous world of baking and chocolate with our Maltesers Mediations series. Get super zen and let your Easter stresses melt away like a smooth buttercream mix. Yum.”
