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Creative Bloq
Creative Bloq
Technology
Joe Foley

Call of Duty Black Ops 6 is testing gamers' tolerance of AI slop

Activision Santa Steam CocaCola Reddit
An alleged AI-generated image in Call of Duty Black Ops 6.

AI art feels like a turning point in design and branding not just in terms of tech but also in company attitudes. It increasingly seems that brands of all kinds just don't care about how bad AI art looks nor about the backlash it provokes among their customers.

After the horror of the Coca-Cola AI Christmas ad, Activision is the latest brand to ruin the festive season with apparent AI slop. After the appearance of an AI-looking zombie Santa in the Call of Duty Black Ops 6 Necrocalus screen in the Season 1 Reloaded update, fans have dug deeper and unearthed all manner of potentially AI-generated content in the game, while Activision – and Steam – have remained shtum.

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