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The Conversation
The Conversation
Henry Knight Lozano, Senior Lecturer in American History & Director of Liberal Arts, University of Exeter

California and Florida grew quickly on the promise of perfect climates in the 1900s – today, they lead the country in climate change risks

Iconic California from a 1920s orange box label. Covina Citrus Industry Photographs

Images of orange groves and Spanish-themed hotels with palm tree gardens filled countless pamphlets and articles promoting Southern California and Florida in the late 19th century, promising escape from winter’s reach.

This vision of an “American Italy” captured hearts and imaginations across the U.S. In it, Florida and California promised a place in the sun for industrious Americans to live the good life, with the perfect climate.

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