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Caitlin Clark Signs Lucrative Nike Deal, Breaks Records

Indiana Fever's Caitlin Clark holds her jersey following a WNBA basketball news conference, Wednesday, April 17, 2024, in Indianapolis. (AP Photo/Darron Cummings)

Caitlin Clark, the most prolific scorer in NCAA Division I history and the No. 1 overall pick in the WNBA draft, is reportedly set to sign a lucrative $28 million contract with Nike over eight years, which includes a signature shoe. This deal, reported by The Wall Street Journal and The Athletic, marks the richest sponsorship contract for a women's basketball player.

Clark's initial name, image, and likeness deal expired at the end of the 2023-24 season, leading to negotiations with Nike, Under Armour, Adidas, and Puma. While Under Armour and Adidas offered $16 million and $6 million over four years, respectively, Puma withdrew after being informed that bidding would start at $3 million per year.

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