Food isn’t usually the first thing that comes to mind when you think of being mindful. The hashtag for mindfulness has over 32 million posts on Instagram, the bulk of which are inspirational quotes to boost positivity.
A confectionery giant making wellness part of its strategy might seem weird, but this is exactly what Cadbury have done.
Cadbury is jumping on the wellness wagon by persuading chocoholics to exercise portion control and eat only part of the chocolate.
