Cadbury has launched its Secret Santa postal service for 2022. The gift service allows fans across the nation to send a free chocolate bar, in secret, to someone special this Christmas.
Now in its fifth year, Cadbury Secret Santa is a special Christmas ritual that lets people send a small gift of chocolate secretly to someone special to show their appreciation for them. This year, the initiative is more accessible than ever, allowing 120,000 people nationwide to send chocolate secretly.
For 2022 the physical pop-ups have been replaced with a virtual postal service, accessed via posters across the country. To send a bar, chocolate fans will need to keep an eye out for one of the posters, which will be popping up across the country in over 200 locations from November 14 until Christmas Eve.
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Senior brand manager, Emma Paxton, said: "The rumours are true! Our much-loved Secret Santa ritual is back, and this year, it’s bigger than ever before. At Cadbury, we’re all about encouraging generosity – we believe there’s a glass and a half in everyone – so this year we wanted to make Secret Santa more accessible than ever and to spread that generosity across the nation.
"That's why from today, you’ll see our postal service popping up on posters across the country, giving 120,000 people the opportunity to send chocolate secretly to a loved one this season." Here's everything you need to know.
How does the Cadbury Secret Santa work?
For a chance to send a delicious chocolate treat to someone special, you will need to scan one of Cadbury's QR codes on your phone which can be found on digital posters in bus stops, from high streets to train stations across the UK.
This will take you to the digital postal service where you will be shown if there is a bar in stock for you and if there is, you will be taken through steps to send your chocolate bar secretly to someone special.
Where are the Cadbury Secret Santa locations?
Cadbury has said chocolate fans can keep an eye on the Secret Santa Cadbury website and more information on locations will be added in due course. There will, however, be 200 locations with posters from November 14 until Christmas Eve.
Where are the Cadbury Secret Santa chocolate products available?
A selection of Cadbury chocolate bars will be available to gift, including classic Cadbury Dairy Milk and a host of flavours including Winter Wonderland, Oreo, Caramel, Wholenut, Fruit & Nut, Mini Snowballs and Vegan Plant bar.
For those looking to embrace their generous spirit further, Cadbury bars and a delicious selection of gifts can also be purchased via Cadbury Gifts Direct and gifted anonymously this festive season. For more what's on and shopping stories from WalesOnline, you can get our newsletter here
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