Cadbury has confirmed that its Dairy Milk Buttons sharing size bag has shrunk due to rising costs.
Mondelēz, the food giant that owns the brand, has reduced the size of the 240g bag to 184.8g - a reduction of 23 percent. A spokesperson cited the "challenges" of food production costs and inflation as reasons behind the major change.
The pricing of the sharing-sized chocolates are determined by individual supermarkets. Currently, the smaller version of the Dairy Milk Buttons is being sold for £2 at Tesco, Morrisons and Asda.