With her new Byredo holiday collection, ‘Self Illusion’, Lucia Pica continues to do what she does best: create off-kilter make-up that suits modern beauty. As a make-up artist and creative director at Byredo Beauty (where she won a Wallpaper* Design Award 2023), and Chanel Beauty before it, Pica has endorsed the idea that the most captivating faces are made through subtle eccentricities.
Make-up, as Pica tells me over Zoom from her Paris apartment, ‘should always be asking a question’ by having some element that is slightly off in a barely perceptible way. It has to do something on your face that moves you,’ she says. ‘And that moves the person you’re meeting.’
