In case your social media algorithm isn't as beauty-fixated as mine, BYOMA’s just-launched glass skin face mask has become one of the most talked-about launches of the moment—TikTok searches alone are up 355% in the past week. As a long-standing BYOMA superfan, I had high expectations, and, unsurprisingly, they were all met.
I fear I sound like a broken record when I say the words ‘glass skin’, and I'm aware it's become a bit of a beauty cliché, but I'm yet to tire of any trend that's this radiant and luminous. And any product that promises that level of glow is, quite simply, going straight into my basket.
