- Burger King has escalated its long-standing rivalry with McDonald's by publicly mocking its CEO, Chris Kempczinski, following his widely ridiculed burger taste test video.
- Kempczinski's viral video showed him eating McDonald's new Big Arch Burger, drawing mockery for his uncomfortable appearance and seemingly small bite.
- In response, Burger King released a TikTok video featuring its US & Canada president, Tom Curtis, enthusiastically eating a Whopper and joking that the 'only thing' he needed was a napkin.
- Social media users highlighted the contrast, praising Burger King's president and criticising Kempczinski's perceived lack of authenticity.
- McDonald's new 1,020-calorie Big Arch Burger is launching in the US this week, having previously been tested in Canada and Europe, and is already a permanent menu item in the UK and Ireland.
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