Burberry is supporting the gamer girls. The luxury label is teaming up with global e-sports organization Gen.G to launch a four-part content series and scholarship opportunity that will help educate and empower the next generation of women in gaming. The project will be an extension of Gen.G’s “NetWORK: Inspire” program with the scholarship being awarded to someone who is committed to changing the exclusive narrative of gaming on- and offline.
Burberry has previous dabbled in gaming with Roblox purses and playable NFT characters. The series will consist of four episodes highlighting gaming content creators and influencers. Emily Ghoul, an entrepreneur and content creator herself, will host each event and lead an open discussion about the challenges women face in the industry, including (but not limited to) toxic online environments, stereotyping, lack of executive positions, and underrepresentation.
