When you reach the absolute pinnacle of your sector, it's fair to think you might take your foot off the gas, somewhat. Once you've hit the highest heights it's possible to hit, you'd be forgiven for packing up and spending a few months on a beach.
That's not the approach Bulgari are taking, though. Despite announcing the Bulgari Octo Finissimo Ultra earlier this year at Watches and Wonders 2024 – officially the slimmest watch in the world – the brand shows no signs of slowing down.
