Building Luftgekühlt: How the Ultimate Porsche Event Comes to Life

If you’re not a hardcore Porsche nerd like some of us, you might not know what Luftgekühlt means. Literally, it’s German for "air-cooled." But in this context, Luftgekühlt is the brainchild of two-time Le Mans winner Patrick Long and Southern California creative director Howie Idelson, who set out to share their passion for Porsche with the world.