Following in the footsteps of Hershey chocolate, Coke, M&M's and others, Bud Light is the latest major food or drink product to get caught in the conservatives' culture war.
Prominent right-wing figures, including politicians and celebrities, are boycotting the beer line. Their reasoning? A partnership between the beer and 26-year-old trans influencer Dylan Mulvaney.
The boycotting effort has become a messy spectacle, with Anheuser-Busch — Bud Light's parent company — holding firm on the collab even as Kid Rock shoots 12-packs with a submachine gun and U.S. Rep. Marjorie Taylor Greene, R-Georgia, films herself buying Coors in protest (a brand that has run Pride campaigns of its own).
