Benoit Garbe, the U.S. chief marketing officer for Anheuser-Busch InBev, is calling it quits as the backlash over marketing stunts continues to affect sales.
Once American’s top-selling beer, Bud Light sales have plunged this year. In the most recent quarter, the brewer reported a 13.5% decline in revenue per 100 liters, which is the best measure of beer sales.
