‘Brutal’: thousands of T-shirt designs stolen and listed on Temu, Sydney label claims

A comparison of a T-shirt as sold by Lonely Kids Club and Temu. The business owner says AI may have been used to scrape the content of his site and replicate the designs. Composite: Supplied

After 15 years running a small business making T-shirts, Warwick Levy says it was “brutal” when he first discovered an identical design for sale on Temu.

It turned out there was an overwhelming amount of T-shirts identical to his own for sale on the Chinese e-commerce marketplace. Between 2025 and earlier this year, Levy, 37, found thousands of rip-offs.