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BRP Shows Sales Growth Despite Warmest Winter On Record In US, Canada

If you live in someplace in the US or Canada that normally experiences harsh winter weather, you probably don't need me to tell you that things were just weird last winter.

From the end of 2023 and stretching into the beginning of 2024, most places where winter is usually cold and vicious experienced a significant reprieve. For those who've been around more than a few winters, we know that the severity of winter can (and does) vary from year to year. One year, it could be Blizzard Central, and the next year, you might just see gray skies all the time but next to no snow. It's cyclical, and that tendency isn't out of the ordinary.

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