If you haven't heard, things aren't all rose petals and daisies for the powersports industry. At least, not for a handful of the larger players.
After years of making money hand-over-fist thanks to Covid lockdowns and low interest rates, the good years are coming to a close and the bigger companies are doing everything they can to stay afloat. Markdowns have been spread far and wide across lineups, layoffs have occurred in both small and large shops, lineups have been paired down, and everyone's been eyeing what else they can do to stop the hemorrhaging.
