Celebrated triathletes the Brownlee brothers have teamed up with East Yorkshire’s Quickline Communications to promote its game-changing rural broadband.
Alistair and Jonny Brownlee are working with the Willerby specialist to spread the word about the company’s rural roll-out, with the starting pistol to be fired on a first-ever television advertising campaign next month.
Elder brother Alistair famously helped Jonny over the finish line at the World Triathlon Series in Mexico in 2016, a selfless act that instantly became one of the defining images of modern-day sport. And the Willerby team see that move by Alistair to make sure Jonny wasn’t left behind as reflecting Quickline’s approach to digital connectivity outside major towns and cities.
