NIL hasn’t just opened doors for college athletes to profit off their names, it has also paved the way for high school athletes to make money before ever stepping foot on a college campus.
And no high school athlete has more lucrative opportunities than Bronny James.
Just a week after Nike signed LeBron James’ oldest son to its first high school NIL deal, Bronny took his marketing game to another level with an endorsement from Beats by Dre. The Apple-owned headphone brand got both LeBron — Beats’ first-ever athlete signing — and Bronny to team up for a 90-second ad spot with the two playing a game of one-on-one.
Check it out:
This LeBron and Bronny commercial for Beats is 🔥🔥🔥
(via: @beatsbydre)pic.twitter.com/FdO7D3OwdG
— Complex Sports (@ComplexSports) October 17, 2022
Love that they got a Taco Tuesday reference in there.
Bronny is set to start his senior season at Sierra Canyon (Calif.). Currently, he’s 247Sports’ 41st-ranked prospect in the class of 2023 and has seen his stock rise after an impressive showing in the summer club ball circuit. Bronny has already visited Ohio State and is also thought to be considering Oregon, USC and Memphis if he goes the college route. With the NIL deal, he will certainly be attending a Nike school.
NBA fans loved seeing Bronny thrive in this latest commercial with LeBron. It must have been a great moment for LeBron as well.
This was how Twitter reacted
I mean this has to be the best feeling in the world as a parent https://t.co/mQvsxMpXnU
— DJ⚫️⚪️ (@kingdj_5297) October 17, 2022
Seeing this come full circle is so crazy https://t.co/EnCwQIhjbL
— Dean (@vxrnvn) October 17, 2022
Definitely wanna see them on the same team https://t.co/62v6BQmIHp
— Skinny Legend ⚪️ (@ItsJustCdot) October 17, 2022
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This so tough🔥🔥🔥 https://t.co/LawEMqcoSE
— Zay✨ (@ZAYYYTHEGOAT) October 17, 2022
This was the hardest commercial I’ve ever seen https://t.co/PkeUXwlRHt
— Gl☀️ (@DarianDexter) October 17, 2022
Bron bringing his kids up in business and basketball is beyond dope despite what you think about him on the court, this is dope https://t.co/mqO0acGDu4
— Levi Wingard (@lahickman5) October 17, 2022
Bron really won for this https://t.co/tJzJWyczuy
— Himothée Juan Demarco (@AnathiTheHacker) October 17, 2022
This is awesome https://t.co/xoyKpPcS2a
— Jason McIntyre (@jasonrmcintyre) October 17, 2022
Okay this is insanely good.. 🔥 👑👑 https://t.co/7lyjSzPA5q
— 🏆 𝓛𝓪𝓴𝓮𝓻𝓼 𝓓𝔂𝓷𝓪𝓼𝓽𝔂 🏆 (@LakersDynastyLD) October 17, 2022
