BROADCASTING Scotland is hoping to raise £10,000 in two weeks to ensure it "survives" a decade on the media scene.
The broadcaster has issued a statement calling for supporters to donate to ensure it can continue to show "Scotland through a Scottish Lens" and continue with its regular programmes.
The broadcaster said last year's fundraising target of £30,000 finished £7000 short and said it is now seeking to raise £10,000 in the next 14 days to "survive," in a statement on Twitter/X.
You can donate to Broadcasting Scotland here.
In a tweet, the broadcaster wrote: "Broadcasting Scotland will be 10 years old this year, if we can survive beyond the next two weeks.
"Over those 10 years, we have invested in the infrastructure to produce live news from Scotland and around the world. Please support us to survive and grow."
Its primary funding model is to ask supporters to subscribe and pledge £5 a month towards their operating costs – but the cost of living is affecting their ability to afford to broadcast.
The statement said: "Once again, we are at the start of a new year and our need to raise funds is more pressing than ever. Last year’s crowdfunder finished £7000 short of our £30,000 target, leaving us in a difficult financial situation and we now need to raise £10,000 in the next 14 days if we hope to survive and continue to broadcast.
"The need for a fair and balanced independent broadcaster in Scotland has never been greater.
"We have reported daily on the cost of living crisis and how it is affecting the lives of people in Scotland as we strive to be able to bring you the news from a Scottish perspective every day, but we cannot continue without the funding to pay our bills, so if you can afford it, please donate to Broadcasting Scotland.
"We need your support now so we can pay our bills and continue to make programmes."
You can find out more, or donate to the cause, on Broadcasting Scotland’s website here.